PROJECT PORTFOLIO

CASE STUDY: JASON PAUL STUDIOS

Artist website with eCommerce and Order Fulfillment Solution integrations.

This photorealistic painter commissioned Trilight to create a custom web design that would feature an eCommerce catalog of his artwork and furnish fine-art-reproduction and dropshipping of the prints ordered from the website.  Trilight delivered a site that was retail first, provided content that represented the artists eccentric painting styles and personality, integrated a flexible eCommerce application, and offers his artwork as archival prints in a variety of mediums and sizes which our print shop provides printing and dropship order fulfillment for nationwide.  

Challenge

One of the challenges this project presented had to do with the fact that the client wanted to be able to present and potentially sell his original artwork as well as have a traditional eCommerce shopping experience setup.  We consulted with the client and together concluded that by presenting the end user with a "Purchase Inquiry" form to complete when they sought to learn more about the a painting featured in the originals for sale gallery, that the experience would be more tasteful.  Buying a piece of original artwork is a deeply personal experience, so rather than have a big brazen "BUY NOW" button and having the customers add a one of a kind piece of art to an impersonal shopping cart, we created a simple way to inquire about originals allowing the client to receive the customer information and reach out personally to discuss and negotiate a high-level art acquisition transaction.  In a separate part of the site, prints are offered for sale using a traditional eCommerce API and we have provided archival canvas and archival matte paper prints on demand from our print facility through the conventional eCommerce platform for several years on behalf of the artist.
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Value

By carefully listening to the client and learning about his urban cultural connections, the ethics and stories behind his artistry, and how he viewed his own catalog of original artwork in relationship to commercial print sales we were able to provide a solution that maintained prestige for his original paintings while simultaneously providing a simple, elegant retail experience for site visitors wanting to purchase prints.  Artists seeking a custom website should contact Trilight.  We build using an agency-grade HTML/CSS editor that you will have full access to after publication.  We also provide customers with a portal that they can follow the prototyping process through as we develop the site architecture in real time.  Artists will also have the benefit of working with master art reproduction printers and be able to collaborate with our local print shop to automate printing and shipping without having to source this service to a mass-market third party fulfillment company.   Working with a local printer means that critical aspects of the print and deliver process such as color matching, proofing, quality control, personalization, and pay schedule are handled as a partnership.  Form relationship with our designers and master art printers so that you have a complete retail art solution that is managed by friendly, reliable "real people"with 20+ years of fine art reproduction experience.

CASE STUDY: US LIGHTING SYSTEMS

B2B LED Lighting Contactor: Website Re-Design and Content Marketing Campaigns

The president of a Florida based company, US Lighting Systems inquired about a new website and ongoing creative content production and social media management services.  We helped the leadership at US Lighting Systems reinvent their presentation formats, forged strong relationships, and provide ongoing graphics, writing, and video & animation content creation and strategic media publishing to the most critical platforms for the lighting industry.

Challenge

Crafting a B2B website requires a conversational tone that engages potential clients while showcasing the professionalism and expertise of the business. We worked through several iterations, layouts, and copy creation in an effort to strike the perfect balance between informative content and visually appealing design, ensuring that the new US Lighting Systems website effectively communicated their brand message and was geared up to drive meaningful conversions.  In the aftermath of the website build out, the leadership at USLS worked with me to foster a strong spirit of collaboration.  The fact that the president was located in Florida while I am situated in Charleston, SC presented a challenge in terms of content development - I firmly believe that it's really only the people who build the business that can effectively tell the story of the business, and present actual authentication of their expertise.  We worked closely with USLS to create a ZOOM recording based flow of raw footage and then edited the footage into fully produced assets focused on reaching the LinkedIn audiences.

Value

This is another story about listening to the client first.  Developing a genuine understanding of the client, his needs, goals, and preferences.  Upon doing so, I was then ina position to ask the right kinds of questions and stimulate meaningful exchanges that made sure from the beginning that the time the client spent with me resulted in a clear comprehension of his enterprise and market spaces, the distinctions of his company - we talked about the various ways in which B2B content seems to fail, such as when companies rehash the same information and rhetoric without taking a turn at fresh perspective, and demonstrations of industry thought leadership.  We also discussed the importance of creating a content format and tone that would speak to prospective customers for USLS, rather than merely speaking in 'corporate promo talk' about subject matter that has already been covered.  After our conversations, and now equipped with a full working knowledge of the client's audience, what kinds of messaging to include and what kinds to exclude, I was able to begin developing more inspired ideas than one might think possible for an electrical contracting company, and was able to successfully publish creative media products that would prove to be valuable, memorable, and also effective at moving the needle of the USLS social media metrics. 

CASE STUDY: APHELYON

Astrofunk Solo Musician: Electronic Press Kit - Merch Store - Interactive Video 

Trilight Media recently partnered with musical artist Aphelyon to design and build a future-proof website that reflects his innovative sound and creative vision. This comprehensive project encompassed multiple facets, including eCommerce website design, video production, custom graphic design, and interactive video integration, all tailored to enhance Aphelyon’s digital presence and engage his audience.

Challenge

Designing a website for a musician that enhances engagement beyond social media requires creating a seamless transition for visitors. The website must align with the musician’s brand identity established on social platforms while offering an elevated and immersive experience. Clear navigation, fast load times, and a visually appealing interface ensure visitors can quickly find relevant content, such as music, merchandise, or exclusive experiences. Consistent branding and messaging across platforms maintain continuity, while interactive features like event sign-ups or virtual experiences encourage active participation.


The site must offer unique value to fans, distinguishing itself from social media. Exclusive content, such as behind-the-scenes footage, unreleased tracks, and personalized messages, fosters deeper connections with fans. The website should also provide clear pathways for conversion, transforming casual visitors into paying supporters through merchandise sales, ticket purchases, or subscriptions. Integrating multimedia like audio and video is essential but requires optimization to ensure smooth performance across all devices, particularly mobile.


Finally, the website should emphasize community building, replicating the sense of connection fans enjoy on social media. Features like forums, live Q&A sessions, or user-generated content galleries can enhance engagement. Regular updates based on analytics and user feedback are crucial for keeping the website dynamic and aligned with fan interests. By addressing these challenges, the website can become a hub that turns social media followers into loyal, actively engaged fans.  Check out the interacive video experience:

Value

The collaboration between Aphelyon and Trilight Media was a dynamic and deeply engaging process, centered on strategic planning and shared creative vision. From the outset, the focus was on ensuring the website reflected Aphelyon’s artistic essence—an innovative fusion of composed music, live improvisation, and genre-blurring compositions. Strategic conversations delved into the core of Aphelyon’s identity, emphasizing how to translate his unique sound and performance style into a compelling digital presence that resonated with fans.

Planning sessions involved aligning the aesthetic and functional aspects of the website with Aphelyon’s brand. Trilight Media worked closely with the musician to craft a blend of compelling visuals, including ethereal imagery and abstract designs, that embodied the atmospheric quality of his music. The team also prioritized interactive features such as virtual performances, real-time fan engagement tools, and curated playlists to deepen fan interaction. These elements were designed to not only showcase Aphelyon’s work but also immerse fans in his creative world.

Frequent brainstorming meetings allowed both parties to refine ideas and ensure every detail was intentional. This iterative process ensured the final design would engage fans on multiple levels—visually, sonically, and interactively. By merging Aphelyon’s artistic input with Trilight Media’s technical expertise, the collaboration resulted in a digital experience that truly captured the spirit of Aphelyon’s artistry while offering fans unique ways to connect and engage with his music.

Selected Video & Animation Projects

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